First, it should be noted that the purpose of the cookie policy is to provide users of the Site and services offered by Meu Guru with clear and accessible information about the cookies we use on our websites and how this affects their experience as a user.

Summary:

1. What are cookies?

Cookies are essential tools in online navigation. They consist of files that identify the interaction between you, our Site, and our social networks or advertisements, and are transferred to your device (computer, tablet, or smartphone) to optimize and personalize your browsing experience. The term "cookie" encompasses a variety of technologies, such as pixel tags, web beacons, and mobile device identifiers.

Meu Guru uses both session cookies and persistent cookies. Session cookies collect information that does not identify the user and are automatically deleted when your browser window is closed. Persistent cookies, on the other hand, remain stored on your computer or mobile device until they expire and collect information that can identify a user.

Additionally, the cookies used by Meu Guru can be "proprietary," meaning cookies set by us — or by a third party on our behalf — or "third-party," which allow trusted third-party resources or functionalities to be provided on the Sites or through them or in services you use such as advertisements, interactive content, or analytics. These third parties may recognize your device when you browse our Sites and use our services or when you browse other sites or use other services.

2. How cookies are used by Meu Guru

ESSENTIAL COOKIES are necessary for the operation of the Sites and for the provision of services to the user. Without these cookies, the Sites will not function as well and may prevent the provision of certain services or resources associated with them. In this regard, the following essential cookies stand out:

• Session cookies are used to maintain the application state;
• Load balancing cookies are used to distribute and reduce server load;
• User identification cookies are used to ensure users only see their own information;
• Security cookies are used for security control and verification.

PREFERENCE COOKIES collect information about your choices and preferences, allowing our Sites to remember settings such as language, location, and the device used. This helps personalize your experience according to these preferences. In this regard, the following preference cookies stand out:

• Language cookies are used to store the language selected by the user and to show the correct options;
• Location cookies collect the approximate address of the user (city, state, country, postal code), as determined by the IP address; stored to allow automatic location selection, showing which
• Mobile cookies define whether the main site or mobile site was selected;
• Referral Site cookies record the referral site to better understand user preferences;
• Last visit and activity cookies record the dates of recent visits and activities (and other similar information is recorded) so that we can provide users with updates about, for example, "what has changed on the site since your last visit," and to better understand user preferences;
• Recently used videos cookies record the dates and titles of recently viewed videos to better define user preferences;
• Page History Cookies are used to control the sequence of pages that the user visits. If the user receives an error message when visiting the Site, the cookie information is saved in a log file for error reporting and resolution.

On the other hand, ANALYTICAL COOKIES collect information about the use of the Sites, allowing to improve their operation. Analytical cookies, for example, show which are the most visited pages on the Sites, help us record any difficulties users experience when navigating the Sites, and show us if our advertising is effective or not. This allows us to see global patterns of Site usage in an anonymous and aggregated way.

As an example of an analytical cookie, we have Google Analytics, which collects statistical data to improve the presentation and navigation on the Site. Google complements the aggregated data with demographic data and other information of interest, so that we can better understand our visitors.

We also highlight ADVERTISING COOKIES, which serve to distribute targeted or behavioral advertising. That is, they are used for marketing purposes, allowing the targeting of advertisements that appear to you based on your interests. The goal is to make the advertising content more relevant to the user, improving reports on campaign performance and avoiding the display of repeated advertisements.

Among advertising cookies, the following stand out: a) market research cookies, which aim, as the name suggests, to conduct market research; b) promotion campaign cookies, which seek to measure the efficiency of a particular campaign or promotion; c) fraud detection cookies, which seek to detect click fraud.

It is also worth considering that some of the pages that the user visits on the Sites may collect information through the use of pixel tags (or pixel tags), which may be shared with third parties that directly support our promotional activities and website development. For example, information about the use of our Sites may be shared with a third party (advertising agency), so that we can better target advertisements/information on banners on our websites.

3. Social media plugins

We also use social media buttons and/or plugins on the Sites. They allow you to connect with your social network in various ways. For these to work, social media sites, such as Facebook, will set tracking technologies on our site that can be used to enhance your profile on their sites or contribute to the stored data for various purposes outlined in their respective privacy policy.

4. How does Cookie management work?

Although most Internet browsers are initially configured to accept cookies automatically, you can change the settings to block these cookies or to alert you when cookies are sent to the device.

Note that if cookies are disabled or removed, not all Site features may work as intended. For example, you may not be able to visit certain areas of our Sites or may not receive personalized information when visiting the Sites.

If you use different devices to view and access the Sites (for example, computer, smartphone, tablet, etc.), you must configure each browser on each device to meet your cookie preferences.

5. Cookie Policy Update

Meu Guru may update this policy at any time and will notify users by e-mail, phone calls, text messages, WhatsApp, instant messaging applications, push notifications, on Meu Guru Platforms, or through other electronic communications. Continued use of the Meu Guru platforms will be considered as acceptance of such changes.

6. Contact us

If you have any questions about our Cookie Policy, please contact us at the following e-mail: contato@meuguru.com