Meu Guru takes privacy seriously. Therefore, in this Privacy Policy ('Policy'), we explain the ways in which we use, store, share, and protect personal data collected from the use of our services and solutions (collectively 'Services') and from visiting our websites, and how data subjects can exercise their rights under applicable legislation.

The personal data we collect depends on the context of your interactions with Meu Guru. To facilitate your understanding, we explain in this Policy how we handle data from (i) Meu Guru clients ('Clients'), client consumers ('Consumers'), and users of our websites ('Users'), collectively 'Data Subjects' or 'you'.

Additionally, specific Privacy Policies may apply to some of our products and services. For more information about our privacy practices related to a specific product or service, visit the web page of that product or service.

1. Who we are

Meu Guru offers a complete portfolio of services to assist in solving academic activities for students enrolled at all levels of education.

Learn more at: https://www.meuguru.com/

2. Important definitions

General Data Protection Law (LGPD):Federal Law No. 13.709, published on August 14, 2018, which regulates Personal Data Processing activities, including in digital media, by a natural person or by a public or private legal entity, with the objective of protecting the fundamental rights of freedom and privacy and the free development of the natural person's personality.

Processing Agents: are those responsible for Personal Data Processing and are divided into two categories: the Controller and the Operator. The Controller is the person or company responsible for decisions regarding Personal Data Processing. The Operator is the person or company that performs Personal Data Processing on behalf of the Controller, following their instructions.

Processing: any operation performed with Personal Data, whether automated or not; that is, it is the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, storage, archiving, elimination, evaluation or control of information, modification, communication, transfer, diffusion or extraction.

3. Clients

3.1. Data we collect

In general, when a Client (or for the purposes of this section, 'you') or your company contracts, uses or interacts with the Services, we collect your personal data, which can be divided into three broad categories:

Data you provide to us: when you contract, use or interact with the Services or communicate with us in some way, you (or your company) may provide us with some data. This data includes:

• Professional contact data, such as your name, job position, company, location, phone number, and e-mail address
• Marketing preferences
• Account credentials, such as your e-mail address, username, and password
• Payment information, such as credit card data, banking data, and billing address
• Data related to technical support and troubleshooting

Data we collect automatically:

• Data from devices you use to access the Services
• Log data, such as your IP address and your activities in the Services
• Navigation data, that is, data about how you use and interact with our Services

Data we collect from other sources: we may collect data from other sources, such as public databases, public social media profile data, and credit protection entities.

3.2. How we use this data

We use the data collected or received from the use of the Services for the following purposes:

• Comply with our contractual obligations with you or your company
• Notify you about any changes in our products and services
• Strengthen our security and protection procedures
• Perform internal operations, including support, troubleshooting, data analysis, testing, research, and statistics
• Provide information about other services and/or products we offer
• Evaluate or understand the effectiveness of the advertising we display
• Manage risks and detect, prevent, and/or remediate fraud
• As necessary, to establish, exercise, and defend rights in legal proceedings
• Comply with legal or regulatory obligations
• For other purposes for which we provide specific notice at the time of collection

4. Consumers

This section applies to the personal data of our Clients' Consumers (or for the purposes of this section, 'you'), when we act as Controllers.

4.1. Data we collect

Data we receive from our Clients: Meu Guru Clients may provide us with your personal data through our Services.

Data we collect automatically: when you interact with the Services acquired by the Client, such as when you interact with a marketing communication, browse the Client's website or make a purchase in the Client's virtual store, we may collect information about your device and your activities. This information includes:

• Data from devices you use to access the Services
• Navigation data, that is, data about how you use and interact with our Services

Data we collect from other sources: we may collect data from other sources, such as public databases, public social media profile data, credit protection entities.

4.2. How we use this data

We may use the data collected or received from the use of the Services for the following purposes:

• Provide, customize, and enhance our Services
• Perform internal operations, including support for our clients
• Develop marketing strategies for our Clients
• Process payment orders you submit
• Manage risks and detect, prevent, and/or remediate fraud
• Establish, exercise, and defend rights in legal proceedings
• Comply with legal or regulatory obligations
• For other purposes for which we provide specific notice at the time of collection

5. Users

This section applies to the personal data we collect when Users (or for the purposes of this section, 'you') visit Meu Guru websites.

5.1. Data we collect

Data you provide to us:

• Professional contact data
• Area of expertise and interests
• Nature of your communication with us
• Marketing preferences
• Any other information you choose to provide us

Data we collect automatically: when you use our websites, we may collect and store data automatically. This data includes:

• Data from devices you use to access the Services
• Navigation data, that is, data about how you use and interact with our Services

5.2. How we use this data

We may use the data collected or received from the use of websites for the following purposes:

• Provide, customize, and enhance our websites
• Strengthen our security and protection procedures
• Perform internal operations, troubleshooting, data analysis, testing, research, and statistics
• Process transactions and manage your online accounts
• Send marketing communications and product or service recommendations
• Evaluate or understand the effectiveness of the advertising we display
• Manage risks and detect, prevent, and/or remediate fraud
• As necessary, to establish, exercise, and defend rights in legal proceedings
• Comply with legal or regulatory obligations
• For other purposes for which we provide specific notice at the time of collection

6. How we share personal data

We may share the collected personal data with third parties and business partners that are relevant to enable the provision of Services..

• Meu Guru and partner companies may share personal data with each other
• Outsourced service providers
• Credit Protection Entities
• Regulatory bodies, judicial or administrative authorities
• Asset Transfer
• With your authorization

7. Cookies and Tracking Technologies

We and our partners may use various technologies to collect and store data automatically about the use of the Services.https://meuguru-public-docs.s3.sa-east-1.amazonaws.com/Pol%C3%ADtica+de+Cookies+Meu+Guru.pdf

8. Transfers of personal data outside Brazil

We may transfer some of your personal data to service providers located abroad, including cloud service providers.

When your personal data is transferred outside Brazil, Meu Guru will adopt appropriate measures to ensure adequate protection of your personal data in accordance with the requirements of applicable data protection legislation.

When your personal data is transferred outside Brazil, Meu Guru will adopt appropriate measures to ensure adequate protection of your personal data in accordance with the requirements of applicable data protection legislation.

9. Interactions With Third-Party Sites

We may provide links to other sites on the Internet. MEU GURU IS NOT RESPONSIBLE FOR THESE SITES AND CONTENTS.

We may record your access to third-party sites, in order to measure the relevance of these sites to our users.

10. Security

Personal Data processed by Meu Guru is protected by physical, technical, and organizational security measures to reduce risks of loss, misuse, and unauthorized access.

11. Data Subject Rights

Data Subjects have certain rights regarding their personal data and can exercise them by contacting us via email at: contato@meuguru.com

These are:

• Confirmation of the existence of personal data processing
• Access to personal data
• Correction of incomplete, inaccurate or outdated data
• Data portability
• Data deletion
• Request for information about shared data usage
• Revocation of consent

For security reasons, we can only fulfill your request if we are certain of your identity. Therefore, we may request additional data or information to confirm the identity and authenticity of the Data Subject.

Note that, as mentioned above, in most of the products and services we offer, Meu Guru acts as a data operator, following our Clients' instructions. If you are a consumer and wish to exercise your rights regarding the personal data that Meu Guru processes as an operator, you must contact the Client who is using the Services.

12. Termination of Processing

This Privacy Policy applies to the above-mentioned circumstances throughout the period in which Meu Guru stores personal data.

The termination of personal data processing will occur in the following cases: (i) when the purpose for which the personal data was collected is achieved, and/or the collected personal data is no longer necessary or relevant to achieve such purpose; (ii) when the Data Subject requests the deletion of their data; and (iii) when there is a legal determination to this effect.

In cases of termination of personal data processing, except for the hypotheses established by applicable legislation or by this Privacy Policy, personal data will be eliminated and this Policy will no longer apply to your relationship with Meu Guru.

13. Changes to the Privacy Policy

With the constant evolution of the business model and applicable legislation, Meu Guru reserves the right to change this privacy policy at any time.