What is the purpose of the 'relationship management' practic...

What is the purpose of the 'relationship management' practice?

• Establishing and nurturing links between an organization and its stakeholders at strategic and tactical levels

• Supporting the agreed quality of a service by handling all pre-defined, user-initiated service requests in an effective and user-friendly manner

• Setting clear business-based targets for service performance so that the delivery of a service can be properly assessed, monitored, and managed against these targets

• Ensuring that an organization's suppliers and their performance levels are managed appropriately to support the provision of seamless quality products and services